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The adoption of Net Promoter Score (NPS) has spread like wildfire amongst companies chasing customer advocacy. Now attention is turning to execution as companies look for the right balance of cost, scalability and validity. The key to successful touchpoint (or ‘episode’) NPS is timing. Landing the survey soon after the interaction – or during – …
4 reasons why SMS is BRILLIANT for touchpoint NPS surveys Read More »
In this short clip we show you exactly how to automatically send voice to text SMS when you’re hitting answering machines. Don’t worry about continually calling people who won’t answer unknown numbers. Forget leaving recorded messages that won’t get listened to. Send an SMS instead for a 98% success rate! To set up …
How to automatically send SMS if the call hits an answering machine Read More »
Upwire is all about building smart, automated communications for customers, staff and suppliers. We love sharing in the excitement of first time users building their first campaigns. So to help make this as easy as possible we’ve created a playlist of step-by-step tutorials on the Upwire YouTube page. In this first video tutorial we show you …
Failed direct debits are a serious threat to subscription and membership based businesses. They are a key churn trigger as customers re-evaluate your service when deciding whether to set up a new direct debit. If you’re business’ lifeblood is subscription or membership services, you need to have your failed direct debit process nailed! Make sure …
How to stop direct debit failures killing your business Read More »
At its worst, marketing automation platforms make customers feel insignificant, used and frustrated. It’s not personalised, it’s possibly invasive and worst of all…it’s one way. You’re talking at your customers. As CRM Search puts it, “the dirty little secret that marketing automation software vendors don’t share is that most of their customers relegate their solutions to …
Is your lazy marketing automation irritating customers? Read More »
Never underestimate people’s ability to ignore inconvenient truths. Like the fact over 40% of marketing and service emails sent to customers won’t ever get opened. Unfortunately, most of us prefer to believe our communications are effective because we put a lot of time into them. We carefully crafted the content, and gave it a witty …
One ridiculously easy way to ensure your message gets read Read More »
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