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As you may already know, Zync is rebranding as Upwire. Since creating Upwire a little over a year ago we’ve been running the Zync and Upwire brands side-by-side. And while we’ve grown attached to the Zync name after pouring our heart and soul into it over the last 8 years, the time has come to move forward as …
You could try yet another subject line, change up the copy, and even add some sassy emoticons. But at this point, you might have to admit that you’ve got the most out of your email campaigns. Unfortunately, the ceiling for email campaigns isn’t that high. An open rate of 40% is considered phenomenal for email, …
Chatbots promise a lot to companies looking to minimise customer service costs and improve customer outcomes by getting to the right answer quicker. But the early implementations have revealed shortcomings that can drive customers crazy. Already companies are employing AI-powered chatbots to respond to queries, help users find products, and troubleshoot product issues. Dominos, H&M, …
4 things your customers demand from your chatbot Read More »
Speaking to a potential customer in the finance industry just now, I’ve heard about yet another in-house communication IT horror story. With 6 months and hundreds of thousands of dollars spent, they’re thinking about cutting their losses and walking away from it. While it’s demoralising, it’s also very common. Building, maintaining and integrating core systems with …
Stop! Don’t waste a dollar on your own communications platforms. Read More »
It’s widely known that SMS open rates are a sky-high 98% within 6 minutes of being sent. But there’s a difference between having a message read and truly engaging customers. Nearly everyone has a mobile phone and unlike app notifications, SMS won’t get turned off. But more than being omni-present, SMS is how customers want …
8 ways your competitors are using SMS to engage customers Read More »
Happy days, our new API documentation is up at http://docs.upwire.apiary.io! The new API library is all about making life easy for developers. All major programming languages are catered for, Java, Python, PHP, you name it. And all possible use cases are covered. This is Upwire’s one-stop shop for voice and text API documentation. Just the ticket …
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