Day: May 22, 2021

IVR solution image

5 reasons why you need a drag and drop IVR solution

An Interactive Voice Response (IVR) solution is a voice call technology that lets callers interact with your business using automated menus and keypad prompts. You know, “press ‘1’ for account balance”. IVR’s have been around for ages, but cloud platforms with drag and drop interfaces have not.  They enable businesses to build and change IVR’s …

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Automated AB testing

How to A/B test different comms channels

There are countless great A/B testing tools available to marketers these days. They’ll let you test different headlines, colour schemes, sign up buttons, and images. So, anything online really. But how many allow you to A/B test the biggest difference maker there is – communication channels? You know, SMS vs email, email vs automated phone …

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