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App notifications get turned off. A lot. The likelihood of your app notifications getting turn off ranges from somewhat likely to very likely depending on the industry you operate in. As the below graphic demonstrates, some industries such as ride sharing apps, provide timely and relevant notifications and are therefore less likely to be turned …
Upwire Connect allows you to easily monitor and manage your Upwire accounts and keep your campaigns compliant at scale Providing a centralized administration framework, Upwire Connect brings together your business and all your Upwire workflows. Upwire Connect empowers Senior Management, IT staff, Security staff, Team Leaders and any defined role to control user permissions, modify …
An Interactive Voice Response (IVR) solution is a voice call technology that lets callers interact with your business using automated menus and keypad prompts. You know, “press ‘1’ for account balance”. IVR’s have been around for ages, but cloud platforms with drag and drop interfaces have not. They enable businesses to build and change IVR’s …
5 reasons why you need a drag and drop IVR solution Read More »
There are countless great A/B testing tools available to marketers these days. They’ll let you test different headlines, colour schemes, sign up buttons, and images. So, anything online really. But how many allow you to A/B test the biggest difference maker there is – communication channels? You know, SMS vs email, email vs automated phone …
Automated phone surveys are a cheap, scalable way to get customer feedback that provides a well-above-average response rate. A good one will get 50%-60% interaction rate. But what makes a good one? The million dollar question. Let us share the key learnings from the countless automated phone surveys conducted by Upwire customers. Here are …
SMS remains such a critical channel for startups in both operational and marketing communications. As renowned growth marketer AJ Agrawal says, “If your startup isn’t using SMS…you’re leaving money on the table because SMS messages have a 99% open rate.” But the vast choice of SMS integrations, platforms, vendors and API providers can be overwhelming. …
SMS integrations: 5 critical questions every startup should ask Read More »
Upwire releases VoiceIt voice biometrics module, cutting through the code to make voice biometrics quick and easy The voice channel has long been considered as the weakest link in the chain when it comes to protecting your business and customers from identity fraud. Now more than ever, your business should be considering voice biometric solutions. …
Upwire and VoiceIt team up to simplify voice biometric security Read More »
We recently split test email vs SMS to direct customers to an online registration form. It was on behalf of a financial services customer, with the aim of learning about the intricacies of cross-channel journeys and impact on overall performance. While the results may be impacted by the industry and the use case, the results …
This test will make you rethink driving web traffic from SMS Read More »
No-shows are the curse of service providers. At best they’re an annoyance, but at worst they are outright destructive to a business’ bottom line. Upwire lets you set up two-way SMS appointment reminders in minutes, so you can get on the front foot and avoid lost time. The cost of no shows No-shows are …
Create 2-way SMS reminders in minutes and STOP no-shows Read More »
Stop wasting time doing the ‘ring-around’ Absenteeism is a persistent problem for businesses of all sizes. Filling shifts takes time. And it often leaves employees feeling pressured to work shifts left vacant at the last minute by their colleagues. Fortunately Upwire can help with a simple automated communication flow that is set up in just …
Set up two-way rostering SMS in minutes with Upwire Read More »
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