Fiona

credit card payments

How to stop direct debit failures killing your business

Failed direct debits are a serious threat to subscription and membership based businesses. They are a key churn trigger as customers re-evaluate your service when deciding whether to set up a new direct debit. If you’re business’ lifeblood is subscription or membership services, you need to have your failed direct debit process nailed! Make sure …

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irritated emails

Is your lazy marketing automation irritating customers?

At its worst, marketing automation platforms make customers feel insignificant, used and frustrated. It’s not personalised, it’s possibly invasive and worst of all…it’s one way.  You’re talking at your customers. As CRM Search puts it, “the dirty little secret that marketing automation software vendors don’t share is that most of their customers relegate their solutions to …

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