Business Communications

Email or SMS communications

Customers completely ignoring emails? Do this.

You could try yet another subject line, change up the copy, and even add some sassy emoticons.  But at this point, you might have to admit that you’ve got the most out of your email campaigns. Unfortunately, the ceiling for email campaigns isn’t that high. An open rate of 40% is considered phenomenal for email, …

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IT communications system

Stop! Don’t waste a dollar on your own communications platforms.

Speaking to a potential customer in the finance industry just now, I’ve heard about yet another in-house communication IT horror story. With 6 months and hundreds of thousands of dollars spent, they’re thinking about cutting their losses and walking away from it.  While it’s demoralising, it’s also very common. Building, maintaining and integrating core systems with …

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two factor authentication SMS

What is two-factor authentication?

Let’s start with a definition Two-factor authentication is an enhanced identity verification method that requires two different types of identity verification for every login. It’s sometimes known as 2FA or two-step identification. It offers enhanced security over a simple password-based authentication. It typically uses a knowledge factor, such as a password, and a possession factor, …

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SMS operations manager

4 essentials for Operations Managers sending comms

Unfortunately, many Operations Managers’ projects kick off with the time-honoured cry: “the call centre’s blowing up!”.  It might be a network outage, a defective product, or a supplier failing to show. Either way, communications need to be sent to impacted customers. And invariably, that can’t happen right away. Sending a text message to impacted customers …

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sms to overseas customers

Ultimate guide to sending international text messages

Why international text messaging works Service providers have a brilliant opportunity to create brand advocates with international text campaigns.  As a communication medium they are unmatched for reaching customers overseas. Most travelers take their mobiles with them nowadays. And texts are read within 6 minutes of being sent in 95% of cases. On the other …

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No coding for sms communications

Twilio and Upwire APIs; what’s the difference?

People on the hunt for global cloud communication APIs often ask us “what’s the difference between Upwire and Twilio?” Both offer the ability to build voice and text communications with integrations into other applications or platforms. But how they do it differs greatly.   Carrier disruption vs end-user experience Twilio was founded to disrupt legacy telecommunications …

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Letter pile

How to ensure insurance renewals never get missed ever again

If there’s one customer journey insurance providers should nail, it’s the insurance policy renewal. Well-worn marketing textbooks will tell you that the cost to retain a customer is one fifth of the cost to acquire a new one. Whether or not that exact figure rings true for your company, it won’t be far off. Letting …

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sms to overseas customers

Use this insurance extension template to send NPS rocketing

This could be the ultimate ‘win-win’ in insurance. An automated (read low-cost and scalable) customer experience that drives additional revenue from existing customers. And a brilliant customer experience that delivers the perfect solution to a customer problem. Here’s the full automated communication flow, with both the text and voice options (more on that shortly): The …

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Email on tablet

Turbocharge email performance with these 3 Upwire features

Looking to take your email campaigns to the next level? Here are 3 Upwire features that will drive uplift in open rates, engagement and overall campaign effectiveness.   1. Use GIFs Grab attention with animations or short vids. What: If you must know, it stands for Graphics Interchange Format. It’s a file format that lets …

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sms to overseas customers

Ultimate guide to text messaging customers overseas

When things go wrong overseas, they go really wrong. Illness, credit card scams, extreme weather events. But it’s in these moments when premium mobile phone networks, travel insurance companies and banks can create lifelong advocates through timely service-related text messages. Text messaging remains the most preferred method of contact for overseas travellers.  Most travellers take …

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