Business Communications

How to chase late payments without destroying relationships

In terms of general unpleasantness, chasing payments is roughly on par with squeezing lemon juice into your eyes.  Where to start? It’s time-intensive, socially uncomfortable, and when done wrong has the capability to destroy hard-earnt business relationships. In fact, a hard-nose discussion over late payments and imminent consequences could be the best way to kill …

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SMS lady image

4 reasons why SMS is BRILLIANT for touchpoint NPS surveys

The adoption of Net Promoter Score (NPS) has spread like wildfire amongst companies chasing customer advocacy. Now attention is turning to execution as companies look for the right balance of cost, scalability and validity. The key to successful touchpoint (or ‘episode’) NPS is timing. Landing the survey soon after the interaction – or during – …

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irritated emails

Is your lazy marketing automation irritating customers?

At its worst, marketing automation platforms make customers feel insignificant, used and frustrated. It’s not personalised, it’s possibly invasive and worst of all…it’s one way.  You’re talking at your customers. As CRM Search puts it, “the dirty little secret that marketing automation software vendors don’t share is that most of their customers relegate their solutions to …

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