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Chatbots promise a lot to companies looking to minimise customer service costs and improve customer outcomes by getting to the right answer quicker. But the early implementations have revealed shortcomings that can drive customers crazy. Already companies are employing AI-powered chatbots to respond to queries, help users find products, and troubleshoot product issues. Dominos, H&M, […]
4 things your customers demand from your chatbot Read More »
It’s widely known that SMS open rates are a sky-high 98% within 6 minutes of being sent. But there’s a difference between having a message read and truly engaging customers. Nearly everyone has a mobile phone and unlike app notifications, SMS won’t get turned off. But more than being omni-present, SMS is how customers want
8 ways your competitors are using SMS to engage customers Read More »
Why international text messaging works Service providers have a brilliant opportunity to create brand advocates with international text campaigns. As a communication medium they are unmatched for reaching customers overseas. Most travelers take their mobiles with them nowadays. And texts are read within 6 minutes of being sent in 95% of cases. On the other
Ultimate guide to sending international text messages Read More »
Wording is critical for appointment reminder texts Recent findings from Sydney’s St Vincent hospital show that changing the wording of appointment reminder texts improved attendance rate at their outpatient clinic by a phenomenal 20 percent. You can read the full write-up here but to skip straight to the bottom line, the inclusion of messages that
Appointment reminder texts; steal this template Read More »
If there’s one customer journey insurance providers should nail, it’s the insurance policy renewal. Well-worn marketing textbooks will tell you that the cost to retain a customer is one fifth of the cost to acquire a new one. Whether or not that exact figure rings true for your company, it won’t be far off. Letting
How to ensure insurance renewals never get missed ever again Read More »
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