Upwire
    Orchestration Layer

    The orchestration layer
    your business
    has been missing.

    Connect every system you already have. No rip-and-replace. No custom code. Just your data, finally flowing where it needs to go.

    Book a demo
    The problem

    Count the systems
    your business runs on.

    CRMs. Databases. Legacy platforms. APIs. Cloud services. Every one holding a piece of your customer's story - and none of them talking to each other. Not really. Not when it matters.

    The Late Signal

    A high-value customer triggers an action. Your team finds out three days later - after the moment has passed and the competitor already moved.

    Your CRM knew. Your team didn't.

    The Wrong Data

    A customer updates their details in one system. Every other system keeps the old version. They raise a complaint. Trust erodes.

    The data existed. It just couldn't travel.

    The Delayed Action

    A customer makes their first purchase at 9pm Friday. Their onboarding journey starts - eventually - Monday morning. If at all. Momentum lost. Churn risk created.

    Disconnected systems. Missed moments.

    Platform overview

    Every module. Every layer.
    One platform.

    Playground sits at the centre, surrounded by experience, intelligence, and systems modules - all working together to orchestrate your customer flows.

    Playground

    Visual, AI-powered automation engine for building and running data-driven workflows - without backend dependencies.

    • Visual flow builder
    • Branching + logic
    • Fast deployment at scale

    ↓ Powers everything below ↓

    Experience

    Improves recipient experience.

    Global Delivery Engine

    High-volume SMS, email, and voice powered by in-house infrastructure - or bring your own carrier.

    • uMail · uSMS · uVoice
    • Intelligent routing
    • BYO carrier supported

    Nanosites

    Lightweight, secure single-purpose web apps for individual users or sessions.

    • Dynamic data + branding
    • Mobile-first design
    • PCI compliant payments

    UpDocs

    AI-triggered document generation with version control and a full audit trail.

    • Templated documents
    • Version + expiry control
    • Audit-ready delivery

    Intelligence

    Improves user efficiency.

    Channel Builders

    No-code design for SMS, email, and voice flows - owned by your team, not IT.

    • Email Builder
    • SMS Builder
    • Voice Builder

    Module Builder

    Reusable logic blocks shared across workflows to standardise and accelerate config.

    • Standardise process steps
    • Update flows centrally
    • Faster configuration

    Agent Assist

    Surfaces the right data, logic, and actions in-call - without agents switching tools.

    • In-call action triggers
    • PCI compliant payments
    • Reduces drop-offs

    Upwire CDE

    Central dashboard for managing the logic, rules, and triggers behind LLOs.

    • Consistent decisioning
    • Speed to decisioning
    • No scattered offer logic

    Agentic AI

    Embedded logic functions that keep AI actions grounded, trackable, and system-aware.

    • No-code configuration
    • Reusable functions
    • Isolated API-driven tools

    Systems

    Improves customer data flows.

    NanoGate

    Integration gateway with embedded security between customer systems and Nanosites.

    • Secure by design
    • Maps data interactions
    • Monitors every flow

    UpRate

    Usage-based pricing and charge logic for partner and reseller billing models.

    • Batch processing at scale
    • Independent charge logic
    • Clean invoice data

    SimpleTables

    Lightweight data layer for storing and retrieving short-term workflow state.

    • Fast lookup + storage
    • Counters and flags
    • Short-term flow memory

    UpwireAIR

    Automated insights and reporting layer that surfaces what matters across your customer data flows.

    • Cross-system reporting
    • Automated insight delivery
    • Pluggable into Playground

    Rappd

    Rapid app delivery framework for spinning up customer-facing experiences on Upwire infrastructure.

    • Rapid deployment
    • Built on Upwire infra
    • Reusable app patterns
    See it work

    How records travel
    through Playground.

    One data record. Validated. Transformed. Personalised. Delivered - to the right person, at exactly the right moment. Without writing a single line of code.

    Input

    Data arrives

    A record enters Playground from any source - API, webhook, file upload, database event, or a system trigger. Any format. Any volume.

    Validate

    Rules enforced

    Data is checked against your defined rules. Invalid records are flagged and routed. Compliant records move forward - automatically, without manual review.

    Template

    Personalised

    Content is assembled using your templates. Dynamic fields pulled from live data - personalised at the moment of delivery, not hours later.

    Generate

    Documents created

    Notices, contracts, communications - generated, version-controlled, and stored with a full audit trail via upDocs. Every document traceable.

    Deliver

    Action executes

    SMS, email, voice, payment, CRM update - the right action, through the right channel, at exactly the right moment. No manual trigger required.

    Logged

    Every step proven

    The complete chain of custody. Timestamped. Auditable. Regulator-ready. Every decision, every action, every outcome - provable on demand.

    Why Playground

    Built for the team that
    can't wait for IT.

    Hours, not months

    Build, test, and deploy a fully automated orchestration workflow in hours using Playground's visual canvas. No sprint cycles. No waiting on IT. Drag. Connect. Deploy.

    Connect anything

    APIs, webhooks, file stores, databases, legacy systems. If it has data, Playground can listen to it, read it, and act on it. 100+ native connectors out of the box.

    AI-powered decisions

    Embed AI decisioning directly into your orchestration workflow. Classify. Score. Route. Personalise - at the moment the data arrives, not the next day.