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There are countless great A/B testing tools available to marketers these days. They’ll let you test different headlines, colour schemes, sign up buttons, and images. So, anything online really. But how many allow you to A/B test the biggest difference maker there is – communication channels? You know, SMS vs email, email vs automated phone …
Every now and then we like to shine a light on one of Upwire’s brilliant features. One that can make your life a whole lot easier in just a few clicks. In focus this week is data splitting for ‘A/B testing’ – a way to run side-by-side tests to see what communication strategy works better. …
Upwire pro tip: Set-up A/B testing in short order Read More »
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