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If there’s one customer journey insurance providers should nail, it’s the insurance policy renewal. Well-worn marketing textbooks will tell you that the cost to retain a customer is one fifth of the cost to acquire a new one. Whether or not that exact figure rings true for your company, it won’t be far off. Letting …
How to ensure insurance renewals never get missed ever again Read More »
This could be the ultimate ‘win-win’ in insurance. An automated (read low-cost and scalable) customer experience that drives additional revenue from existing customers. And a brilliant customer experience that delivers the perfect solution to a customer problem. Here’s the full automated communication flow, with both the text and voice options (more on that shortly): The …
Use this insurance extension template to send NPS rocketing Read More »
The industry and customers are in agreement. It’s better to purchase, manage, claim and renew insurance with the least amount of human interaction possible. Less customer effort means increased customer satisfaction. The term digital insurance has come to encompass this movement towards non-human interaction. Interpreted literally, it means any web-based purchasing and servicing of an …
Why digital insurance completely depends on the communications Read More »
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