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One huge mistake companies make in their communications
When David Risley talks business communication, get your pen and notepad ready. His rap sheet includes starting his own technology blog and founding website PCMech.com which generated over a quarter of a million visitors per month. When he started, the word ‘blog’ wasn’t invented. These days he manages the hugely successful www.blogmarketingacademy.com and doesn’t mind …
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Is your lazy marketing automation irritating customers?
At its worst, marketing automation platforms make customers feel insignificant, used and frustrated. It’s not personalised, it’s possibly invasive and worst of all…it’s one way. You’re talking at your customers. As CRM Search puts it, “the dirty little secret that marketing automation software vendors don’t share is that most of their customers relegate their solutions to …
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