tips

Email or SMS communications

Customers completely ignoring emails? Do this.

You could try yet another subject line, change up the copy, and even add some sassy emoticons.  But at this point, you might have to admit that you’ve got the most out of your email campaigns. Unfortunately, the ceiling for email campaigns isn’t that high. An open rate of 40% is considered phenomenal for email, …

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sms to overseas customers

Ultimate guide to sending international text messages

Why international text messaging works Service providers have a brilliant opportunity to create brand advocates with international text campaigns.  As a communication medium they are unmatched for reaching customers overseas. Most travelers take their mobiles with them nowadays. And texts are read within 6 minutes of being sent in 95% of cases. On the other …

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text message automated system

Upcoming live webinar – Business SMS masterclass

Join us on Thursday 2 March at 11am AEDT as we share invaluable business SMS tips and tricks. REGISTER HERE to attend.   What you’ll learn: 1. Advanced uses of SMS that create brand advocates Going beyond one-way blasts, we’ll share real-life examples of payment solutions, cross-channel customer service and clever out-of-home marketing campaigns.   2. Three SMS mistakes …

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SMS template system

Appointment reminder texts; steal this template

Wording is critical for appointment reminder texts Recent findings from Sydney’s St Vincent hospital show that changing the wording of appointment reminder texts improved attendance rate at their outpatient clinic by a phenomenal 20 percent. You can read the full write-up here but to skip straight to the bottom line, the inclusion of messages that …

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City communications system

Upwire pro tip: send reminders for incomplete surveys

Incomplete surveys are a constant bugbear in market research fieldwork. Happily, Upwire can automatically identify abandoned surveys and send reminders or a second survey to recipients. And it works for phone surveys and SMS! > In your voice builder, tag all modules as ‘incomplete’ except the last.  If the call ends at end of these …

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call when roaming

Upwire pro tip: Call a customer if they SMS keyword ‘Call’

For a customer experience that is guaranteed to deliver a NPS spike, offer to call your customers if they reply to an SMS with ‘CALL’.  It tells your customers you are serious about providing them a resolution and are willing to do it on their terms. It’s especially well received in industries where overseas travel …

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