Month: February 2017

text message automated system

Upcoming live webinar – Business SMS masterclass

Join us on Thursday 2 March at 11am AEDT as we share invaluable business SMS tips and tricks. REGISTER HERE to attend.   What you’ll learn: 1. Advanced uses of SMS that create brand advocates Going beyond one-way blasts, we’ll share real-life examples of payment solutions, cross-channel customer service and clever out-of-home marketing campaigns.   2. Three SMS mistakes …

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SMS template system

Appointment reminder texts; steal this template

Wording is critical for appointment reminder texts Recent findings from Sydney’s St Vincent hospital show that changing the wording of appointment reminder texts improved attendance rate at their outpatient clinic by a phenomenal 20 percent. You can read the full write-up here but to skip straight to the bottom line, the inclusion of messages that …

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Credit card reminder SMS

How to solve the biggest problems with call centre fraud

The call centre is fast becoming a front line in the credit card fraud battle. Online and instore payment channels have improved security measures in recent years, leaving the call centre as the weakest link for fraudsters to target. Call centres must comply with strict data security standards that cover the storage of sensitive credit …

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Letter pile

How to ensure insurance renewals never get missed ever again

If there’s one customer journey insurance providers should nail, it’s the insurance policy renewal. Well-worn marketing textbooks will tell you that the cost to retain a customer is one fifth of the cost to acquire a new one. Whether or not that exact figure rings true for your company, it won’t be far off. Letting …

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