A/B testing shoes image

Upwire pro tip: Set-up A/B testing in short order

Every now and then we like to shine a light on one of Upwire’s brilliant features. One that can make your life a whole lot easier in just a few clicks. In focus this week is data splitting for ‘A/B testing’ – a way to run side-by-side tests to see what communication strategy works better. […]

Upwire pro tip: Set-up A/B testing in short order Read More »